newsgathers

Oregon's vibrant tourism economy, which saw substantial growth in 2024 with a $14.3 billion intake and increased employment in travel-related sectors, is now facing an unexpected setback. Following consecutive years of expansion in 2022 and 2023, the state experienced a significant 21% decrease in international tourism during July 2025 compared to the previous year. This sharp decline is primarily linked to political statements made by former President Donald Trump regarding Canada's potential integration into the United States, which has reportedly discouraged Canadian tourists, a crucial segment of Oregon's international visitors, from traveling south of the border.

The economic repercussions of this shift are considerable. International visitors contributed an estimated $700 million to Oregon's economy in 2024, exploring its urban centers like Portland, natural landmarks such as Mount Hood, and the scenic Oregon Coast. Canadians alone accounted for 29% of this international spending, but their expenditure dropped by half in July 2025. This reluctance to travel to the U.S. is not merely a preference but a conscious decision by many Canadians, exemplified by a traveler from Calgary who stated a preference for supporting their own country's economy. This sentiment indicates a broader trend of prioritizing national identity over international vacation plans, directly impacting Oregon's visitor numbers and revenue.

The decrease in tourist spending has been particularly severe for the Oregon Coast, a region renowned for its pristine beaches and natural attractions, which saw a 63% reduction in Canadian spending and a 47% overall decline from international visitors. This situation adds to the challenges faced by Oregon's travel industry, which is still recovering from the economic downturn caused by the COVID-19 pandemic. While Travel Oregon acknowledges the emotional aspect behind visitors' decisions, the economic reality is a slowdown in the state's recovery. However, there is a glimmer of hope as domestic travel has been on an upward trend, with unique activities like land snorkeling and noctourism gaining popularity, potentially offsetting some of the losses from international visitors and supporting local economic growth.

Amidst these challenges, Oregon's unwavering appeal as a destination for natural beauty and diverse experiences endures. The current shift, while presenting immediate hurdles, also offers an opportunity for the state's tourism industry to innovate and strengthen its offerings for domestic travelers. By focusing on its unique landscapes and promoting sustainable travel practices, Oregon can not only recover but also build a more resilient and inclusive tourism sector that celebrates its rich natural heritage and welcomes all who seek its wonders, irrespective of external political climates.