A new wave of event organizers is transforming the traditional festival scene into intimate, exclusive experiences that foster deeper connections among attendees. These events often take place in remote locations, offering a unique blend of adventure and community. One such pioneer is Greg Habib, a former banker turned event producer in Brazil. The pandemic nearly halted his career, as large-scale music festivals were put on hold. However, this setback inspired him to rethink his approach. He envisioned creating smaller, more personal gatherings that would bring people together in unconventional settings. By focusing on quality over quantity, Habib aims to create an atmosphere where everyone feels like part of a close-knit group.

Inspired by events like Burning Man, Habib organized his first gathering in Chile, where 60 guests enjoyed a five-day glamping experience complete with a solar eclipse viewing. This success led to the formation of Immersion Community, which now hosts two annual events for up to 150 participants. Each event is designed to push attendees out of their comfort zones, fostering meaningful interactions. For instance, one upcoming event will transform a Peruvian train into a mobile nightclub, with special spots reserved for artists and creatives to ensure a vibrant atmosphere. Similarly, Lulu Luchaire’s Ondalinda offers exclusive art exhibitions and parties in places like Mexico’s Careyes, emphasizing community over wealth.

The rise of these microfestivals reflects a growing desire for authentic, curated experiences. Organizers like Georgia Black of Littlegig go to great lengths to select attendees who will contribute positively to the event’s vibe. Black personally interviews potential participants to ensure they align with the event’s values. These gatherings are not just about entertainment; they also emphasize social responsibility. For example, Habib starts each Immersion event with volunteer work, creating a bond among participants that transcends superficial interactions. Such initiatives highlight the importance of building communities based on shared values and mutual respect, promoting a culture of inclusivity and collaboration.