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Las Vegas has launched a new, permanent horror attraction, Universal Horror Unleashed, in Area 15. This immersive experience features four haunted houses based on both classic horror films and original narratives, complemented by themed zones, interactive characters, and unique food and beverage options. It aims to provide a thrilling, year-round spooky experience for visitors, with tickets starting at $69 and VIP options available.

Las Vegas Unveils New Universal Horror Unleashed Attraction

On August 14, 2025, Las Vegas, a city renowned for its entertainment, debuted a thrilling new attraction: Universal Horror Unleashed. Located in Area 15, a popular entertainment complex just a ten-minute drive from the famous Las Vegas Strip, this permanent horror destination promises to immerse visitors in a world of fright. The venue, designed to resemble an abandoned production warehouse, features four distinct haunted houses. Each house draws inspiration from iconic horror films, such as the 1974 classic \"The Texas Chainsaw Massacre,\" and Universal's own monster legends like \"The Mummy\" and \"Frankenstein,\" while also incorporating unique, original narratives. Beyond the haunted houses, guests can explore four themed areas, engaging with a variety of terrifying creatures and twisted personalities. These zones also offer themed culinary delights and drinks. To manage crowd flow and enhance the individual experience, entry to the haunted houses is staggered. Visitors should note that while actors may get close for scares, physical contact is not part of the experience. Ticket prices begin at $69, plus tax, with an option for a VIP upgrade that includes a personal host and food and beverage credits. The attraction also offers a merchandise store with horror-themed jewelry and apparel. For those seeking additional chills, nearby attractions include Zak Bagans' The Haunted Museum and the historic ghost town of Chloride, located approximately 1.5 hours away.

This new attraction signifies a fascinating expansion of Las Vegas's entertainment offerings, moving beyond traditional casino and show experiences into a niche that caters to horror enthusiasts. The decision to make it a year-round attraction is particularly insightful, transforming the seasonal excitement of Halloween into a perpetual draw. This could potentially diversify the city's tourism, attracting a different demographic seeking unique, adrenaline-pumping experiences. It also highlights the increasing trend of immersive entertainment, where audience participation and detailed storytelling create memorable encounters. For visitors, it's an opportunity to engage with beloved horror franchises in a dynamic, interactive setting, adding another layer to the "most fun city in America."