The highly anticipated World Travel Market (WTM) London 2025 has officially opened its registration, inviting travel industry professionals to secure their spot at the iconic ExCel exhibition center from November 4-6. Following a remarkably successful 2024 event, which saw an 11% increase in qualified buyers and over 34,000 business meetings, the upcoming edition is projected to be the most expansive in its history. Complimentary access passes are now available for booking.
Capitalizing on ExCel London's ongoing expansion, WTM London 2025 is set to grow by an impressive 25,000 square meters. This substantial increase in floor space will facilitate a broader range of exhibitors, more enriching content, and deeper engagement opportunities. A significant new addition is the WTM Trend Fest, a vibrant cultural program designed to immerse visitors in global experiences through live performances, thematic installations, and daily presentations.
Initial indicators point towards unprecedented growth in exhibitor numbers, with a diverse array of destinations, travel experiences, transportation solutions, accommodation providers, and technology innovators confirming their participation. The event's impact on policy-making continues to strengthen, evidenced by the attendance of over 50 Tourism Ministers in 2024—a 12% rise from the previous year. The 2025 Ministers' Summit at WTM, organized in partnership with UN Tourism and the World Travel & Tourism Council (WTTC), is poised to feature its most influential lineup to date.
Elevating its already renowned conference schedule, WTM London recently unveiled a unifying theme for its six distinct tracks: 'Reimagining travel in a changing world.' This strategic focus aims to provide clarity and coherence throughout the entire event. Furthermore, to enhance the exhibitor experience, WTM London will launch its dedicated television channel, WTM TV, designed to inform, engage, and connect its diverse audience.
The expansion of both stage and exhibition capacities, coupled with a notable 29% increase in conference session attendance last year, creates exciting opportunities for new educational and entertainment offerings. This year will see the introduction of a series of bookable, fee-based masterclasses, led by industry experts and exhibitors, providing specialized insights and practical knowledge.
The program is already taking shape, with the confirmation of several high-profile returning sessions. These include the influential Ministers Summit at WTM, the Sustainability Summit, the Geo-economics Summit, the Marketing Summit, the WTM Global Travel Report presentation, and the ITT Future You Forum, all set to feature prominently on the WTM London stages. The event will be spearheaded by the newly appointed Event Director, Chris Carter-Chapman, who brings a strong vision for collaborating with industry partners and attendees to solidify WTM London's standing as the world's leading travel event.
Chris Carter-Chapman emphasized the forward-looking nature of the event, stating, “While WTM London honors its rich heritage, our gaze is firmly fixed on the future. We are evolving at an unprecedented pace to meet the expectations of a global audience, and 2025 is poised to establish a bold new benchmark for what this event can achieve.” Don't miss the opportunity to be part of this groundbreaking event; secure your free tickets now.