newsgathers

Wren, a prominent climate-focused enterprise, has finalized the acquisition of Tomorrow's Air, an innovative climate initiative originally launched by the Adventure Travel Trade Association (ATTA). This strategic move signifies a pivotal step towards amplifying Wren's dedication to driving positive environmental change through the travel industry. By integrating Tomorrow's Air, Wren seeks to simplify access to carbon removal solutions for both individual travelers and travel businesses, furthering their collective impact on climate mitigation efforts.

The ATTA has consistently championed the mission of Tomorrow's Air, which aims to unite the global travel community in supporting impactful climate solutions through education and specialized training. Wren fully embraces this vision and brings a wealth of additional tools and specialized knowledge that will significantly broaden the industry's potential for collective climate action. This collaboration is expected to provide travel companies with enhanced options, including the integration of nature-based solutions alongside existing innovative carbon removal methods, catering to a wider range of sustainability goals.

The acquisition facilitates a more comprehensive service offering for the travel sector, addressing evolving needs for diversified climate projects, seamless booking system integration, and tax-deductible corporate giving. Tomorrow's Air will continue its operations as Wren's dedicated travel industry service, maintaining its established community connections and creative educational focus under the continued leadership of Christina Beckmann. This partnership marks an exciting new chapter, promising to empower the travel industry with even more effective and accessible pathways to integrate meaningful climate solutions into their operations and enable travelers to participate credibly in environmental stewardship.