Sheldon Keens-Douglas has been appointed the new Resort Manager for the prestigious Spice Island Beach Resort in Grenada, effective July 1, 2025. This significant leadership change marks a full circle for Keens-Douglas, who previously served as Assistant Manager at the resort from 2001 to 2006. His most recent role as Commercial Director, which he began in January of the preceding year, saw him notably increase the resort’s brand exposure, expand its international market reach, and significantly boost occupancy rates, reaffirming his impactful contributions to one of Grenada's most renowned luxury destinations.

A distinguished alumnus of Cornell University's hospitality management program, Keens-Douglas brings over two decades of extensive experience encompassing luxury hotel operations, tourism marketing, and strategic brand development. His professional journey includes key roles with leading global hotel chains, such as Four Seasons, and leadership in regional marketing at C&W Communications. Furthermore, he is the visionary founder of SPEAK Inc., a consulting firm dedicated to branding, public relations, and hospitality training across the Caribbean, showcasing his comprehensive understanding and deep commitment to the region's tourism sector. In his new capacity as Resort Manager, he will be responsible for overseeing all daily operations and collaborating closely with the executive team to implement the resort's overarching strategic objectives.

For Keens-Douglas, this appointment is more than just a professional advancement; it is a profound return to a place he considers home. He expressed immense honor in assuming his new responsibilities at a property that epitomizes 'Grenadian Excellence' and superbly showcases the authentic warmth, exceptional talent, and skills inherent to the island. He eagerly anticipates working alongside the dedicated team to uphold the resort's distinguished legacy of excellence while actively pursuing new opportunities for growth and innovation, further solidifying Spice Island Beach Resort’s standing as a beacon of luxury and authentic Caribbean hospitality.

The appointment of Sheldon Keens-Douglas underscores a steadfast commitment to exceptional leadership and a deep connection to the rich hospitality traditions of Grenada. This strategic move highlights the ongoing evolution and dedication to excellence within the luxury tourism sector, inspiring confidence and fostering continued growth in the region.