In a groundbreaking move for sustainable travel, Natural Habitat Adventures (Nat Hab), a leader in responsible nature-based experiences, has unveiled Peru's first all-electric vehicle dedicated to tourism. This innovative van commenced its service on April 26, 2025, as part of Nat Hab's renowned Machu Picchu & the Sacred Valley itinerary. This pioneering effort by Nat Hab, in partnership with the World Wildlife Fund (WWF), seeks to address the growing environmental footprint of tourism in the region, offering a quieter and cleaner alternative to traditional diesel vehicles.

The motivation behind this significant investment stems from a clear vision to mitigate the negative impacts of conventional transportation. Nat Hab’s CEO, Ben Bressler, highlighted the issue of air pollution from numerous tourist vans in Cusco and recognized the urgent need for a more sustainable approach. By integrating an electric vehicle into their operations, Nat Hab aims to set a new standard for eco-conscious travel in Peru. This initiative not only enhances the guest experience with a smoother and quieter ride but also substantially reduces emissions, showcasing a tangible commitment to environmental stewardship. Furthermore, Nat Hab has taken the lead in establishing crucial infrastructure, installing the first electric vehicle charging stations in Cusco, including one at the eco-conscious Inkaterra Hacienda Urubamba Hotel, with plans for a second station in Cusco city, thereby paving the way for wider electric vehicle adoption in the region.

The new electric van is integral to Nat Hab's Machu Picchu & the Sacred Valley journey, covering approximately 500 kilometers per trip. It transports travelers through key locations like Cusco and the Sacred Valley, significantly lowering the tour's environmental impact. This pioneering step by Nat Hab, a company with a long-standing commitment to conservation and carbon-neutral travel, reflects a broader mission to inspire other tourism operators to embrace sustainable practices, ultimately contributing to the preservation of Peru's natural beauty and cultural heritage for future generations.

This bold step by Natural Habitat Adventures illustrates how innovation and a strong commitment to environmental responsibility can transform industries. It is a powerful reminder that every choice we make, especially in travel, can contribute to a more sustainable and positive future. By embracing eco-friendly solutions, we not only protect our planet's invaluable natural wonders but also enrich the travel experience, fostering a deeper appreciation for the destinations we explore. This initiative inspires a collective shift towards practices that honor both people and nature, demonstrating that progress and preservation can, and should, go hand in hand.