Nestled in the picturesque Russian River Valley, a novel upscale tent resort known as River Electric has emerged in Guerneville, Sonoma County, presenting an innovative concept that fuses a vibrant day-use swim club with an opulent overnight camping experience. This unique destination caters to adults seeking a refined yet playful summer retreat, reminiscent of a stylish summer camp. With its recent opening in 2025, River Electric, situated beside the tranquil Russian River, is quickly becoming a prominent attraction, offering a distinctive blend of leisurely enjoyment and sophisticated lodging.
The visionaries behind River Electric, Kelsey and Mike Sheofsky, who also operate the high-end tent rental and event production firm Shelter Co., have seamlessly extended their signature rustic-chic aesthetic into this new venture. The resort is meticulously designed to highlight the stunning natural beauty of the Russian River Valley, providing guests with access to exquisite wines and idyllic riverside picnic spots. Its offerings include inviting pools, private cabanas, comfortable sun loungers, and convenient access to the adjacent Guerneville River Park. This establishment redefines the luxury resort experience in Northern California, embodying the elegance of a high-end beach club complemented by a curated selection of wines and gourmet culinary delights.
Emphasizing a communal and inviting atmosphere, River Electric is an ideal setting for group excursions, family gatherings, or forging new connections, echoing the camaraderie found at traditional summer camps. The ambiance is imbued with a lively spirit, designed to enchant guests of all ages, integrating thoughtful design elements with premium amenities. This establishment truly offers an unparalleled redwood escape within the heart of California's renowned wine region, promising an experience unlike any other.
The River Electric pool area, a highlight of the resort, exudes an eco-chic charm with its distinctive moss and rust color palette and a subtle cedar fragrance. The deck showcases a modern design, featuring two custom-designed pools: a spacious circular family-friendly pool, 60 feet in diameter, and a more intimate 'Little Dipper' ideal for private gatherings. Both pools maintain a shallow depth of three feet, perfect for relaxation or a refreshing dip, with attentive lifeguards on duty. Guests also have access to shared communal bathhouses and changing facilities, which are equipped with luxurious tiled rain showers, polished gold fixtures, and an exclusive line of River Electric toiletries, enhancing the sophisticated camp experience.
The Pool Bar further enhances the nostalgic ambiance, serving classic backyard fare alongside exquisite Sonoma County wines. The menu offers inventive dishes, such as hot dogs adorned with caviar and crème fraîche, artisanal potato chips, and root beer floats made with soft-serve ice cream from the local Strauss Family Creamery, with an optional bourbon shot for an adult twist. Open to the public daily from 11 a.m. to 6 p.m., the bar provides a selection of craft cocktails and unique wines from regenerative winemaker Ruth Lewandowski. Day passes are available for $35 ($38 on weekends), granting access from 11 a.m. to 6 p.m., allowing guests to enjoy the pool, dine at the bar, and utilize the bathhouse. For those seeking an evening escape, 'Golden Hour' entry is available from 4 p.m. to 8 p.m. on Sunday through Thursday for $5, and local Russian River residents can enjoy a special $5 day pass on Tuesdays.
For those desiring an extended stay, River Electric boasts 40 distinct tented accommodations, available with either single king or double bed configurations. Each tent is thoughtfully furnished with plush rugs, premium linens, and cozy duvets, ensuring comfort during the Russian River Valley summers. The tents also feature stylish leather seating and flood-proof power outlets for convenience. A dedicated on-site shop provides snacks, beverages, and other essentials. Rates for overnight stays commence at $225 per night, varying by season and day, and include pool access and a complimentary continental breakfast. The resort's hotel and pool facilities are open for reservations from April 15 through October 31.
Conveniently located just 75 miles north of San Francisco and west of Santa Rosa, Guerneville offers an accessible getaway from the city. The Sheofskys' extensive experience in event coordination also positions River Electric as a prime location for hosting special occasions, including weddings and corporate functions. Beyond its engaging camp-inspired activities, the resort is a short drive from the remarkably preserved Armstrong Redwoods State Natural Preserve and the renowned Korbel champagne cellars, offering additional opportunities for exploration and enjoyment.
The newly unveiled River Electric resort in Guerneville, California, represents a fresh and upscale interpretation of the traditional summer camp, designed specifically for adult enjoyment. This establishment seamlessly combines the rustic charm of tented lodging with the luxurious amenities of a high-end retreat, set against the stunning backdrop of the Russian River Valley's redwoods and vineyards. It offers a diverse range of activities, from poolside relaxation and gourmet dining to comfortable overnight stays, making it an ideal destination for those seeking a unique and sophisticated escape in Northern California's wine country.