Unlock Seamless Journeys: Your Points, Your Way, Beyond the Skies

Transforming Your Travel Experience with Enhanced Loyalty Benefits

JetBlue is ushering in a new era of travel convenience with the relaunch of its booking platform under the name TrueBlue Travel. This evolution of the former Paisly by JetBlue service signifies a major step in the airline's commitment to an integrated travel experience. Powered by Paisly, LLC's proprietary technology, the updated platform is designed to simplify trip planning and reservations, catering to travelers regardless of their flight carrier.

Expanding Horizons: Redeeming Points for Every Aspect of Your Journey

The rebranding initiative brings substantial benefits to TrueBlue loyalty program members. Previously, point redemption was primarily focused on flights. Now, members can apply their accumulated points to a broader spectrum of travel services, including bundled flight and hotel packages, standalone hotel accommodations, and vehicle rentals. This expansion significantly enriches the value and utility of the TrueBlue loyalty program, offering unprecedented flexibility.

A Unified Vision: Aligning with JetBlue's Core Loyalty Program

According to Jamie Perry, President of Paisly, this rebranding is a pivotal moment in the company's journey towards becoming a fully integrated travel service provider. It reflects customers' growing expectations for a platform that maximizes the value of their TrueBlue membership, from earning points to leveraging benefits from JetBlue Plus and Premier Cards. The integration of hotel and car rental options creates a single, streamlined portal for comprehensive trip planning, all underpinned by JetBlue's renowned customer service. This also highlights Paisly's potential to collaborate with future partners seeking to offer loyalty-driven travel solutions.

Strategic Growth: Reinforcing Profitability and Customer Relationships

JetBlue emphasizes that the new platform closely integrates with its esteemed TrueBlue loyalty program, empowering members to optimize their rewards while centralizing all aspects of their travel arrangements. This launch is also a key component of JetBlue's overarching JetForward strategy, which aims to bolster profitability and foster enduring customer engagement. The enhanced booking interface now encompasses a wide array of travel components, including various hotel types, vacation properties, car rentals, local activities, theme park admissions, and essential travel items, accessible even without a JetBlue flight booking. Additionally, members can accrue points and Tiles on qualifying purchases, with a special promotion offering double Tiles on car and hotel bookings made via TrueBlue Travel for trips completed by November 30, 2025.

Personalized Access and Dedicated Support for Every Traveler

While browsing the TrueBlue Travel platform does not necessitate a login, accessing a TrueBlue account or linking an existing flight reservation unlocks exclusive personalized offers and member-only discounts. Furthermore, all bookings are supported by 24/7 assistance from the dedicated Helpful Humans team, ensuring peace of mind for travelers. Through TrueBlue Travel, JetBlue continues to extend the reach of Paisly as a holistic travel provider, now supporting various segments of the JetBlue portfolio, including JetBlue Vacations.