newsgathers

The Boardwalk Boutique Hotel Aruba has achieved a remarkable feat, becoming the first hotel in Aruba to be honored with two MICHELIN Keys by the MICHELIN Guide 2025. This prestigious recognition places the property in an elite group of hotels globally, celebrated for their distinct character, deep connection to their location, and unwavering commitment to exceptional service. This award not only elevates the Boardwalk’s standing but also shines a spotlight on Aruba as a burgeoning destination in the luxury travel market, underscoring a shift in how MICHELIN evaluates and celebrates hospitality beyond traditional star ratings.

Established in 2011 by sisters Kimberly and Stephanie Rooijakkers, the Boardwalk Boutique Hotel began its journey as a modest surf retreat before evolving into the acclaimed establishment it is today. Located on a former coconut plantation, just a short stroll from Palm Beach, the hotel distinguishes itself through its intimate approach to guest experiences. Its 49 unique casitas are designed to offer a personalized and authentic stay, contrasting with larger, more conventional resorts by focusing on a sense of place and individual connection.

The MICHELIN Keys program, introduced to highlight hotels that offer more than just amenities, emphasizes properties with a clear identity and cultural integration. The Boardwalk’s success lies in its ability to embody Aruba’s vibrant local essence through its thoughtful design and high-touch, independent service model. This recognition is not merely an accolade for the hotel but also a testament to Aruba’s growing prominence on the international luxury travel scene, where such distinctions increasingly influence travelers' choices.

Achieving two MICHELIN Keys is a significant triumph for the Boardwalk, positioning this small, locally owned establishment alongside some of the world’s most renowned hospitality brands. This accomplishment reflects the hotel’s dedication to creating a truly exceptional and memorable experience for its guests, solidifying its reputation as a standout destination in the Caribbean. The Boardwalk's journey from a humble retreat to a globally recognized luxury hotel underscores the power of a unique vision and a commitment to authentic hospitality.

The Boardwalk Boutique Hotel Aruba has set a new benchmark for luxury and authentic hospitality in the Caribbean by earning two MICHELIN Keys. This first-of-its-kind achievement for Aruba underscores the hotel's exceptional quality, local charm, and high service standards, distinguishing it among global luxury destinations and enhancing Aruba's appeal to discerning travelers worldwide.