Join the Movement to Protect Aotearoa's Natural Treasures

Discover how a nation-wide bird voting contest is reshaping perceptions about wildlife preservation and inspiring action across borders.

Beyond the Feathers: The Legacy of Forest & Bird

The Royal Forest and Bird Protection Society of New Zealand stands as the country’s foremost independent conservation advocate. Established over a century ago, this organization champions the protection of native species and ecosystems through grassroots initiatives and policy influence. Its extensive network includes 1482 hectares under management and over 140 active projects supported by thousands of dedicated volunteers.

Volunteerism remains central to Forest & Bird’s identity, fostering a deep connection between individuals and the environment. Projects range from dune restoration in the Far North to safeguarding penguin habitats in the deep south. This hands-on approach ensures that every corner of New Zealand benefits from concerted conservation efforts, reinforcing the society’s commitment to ecological stewardship.

A Celebration Takes Flight: The Bird of the Year Phenomenon

Launched in 2005, the Bird of the Year competition began as a modest campaign but quickly evolved into a cultural phenomenon. Managed by enthusiastic advocates who champion specific birds, the contest draws widespread participation both locally and globally. In 2024, the hoiho (yellow-eyed penguin) emerged victorious after receiving endorsements from luminaries like Dr. Jane Goodall, underscoring the significance of international collaboration in conservation.

Notable highlights include comedian John Oliver’s spirited promotion of the pūteketeke in 2023. His global outreach efforts—complete with billboards, TV appearances, and aerial banners—drew unprecedented attention, resulting in over 350,000 votes from nearly 200 countries. Such feats exemplify how humor and innovation can amplify serious messages, engaging audiences who might otherwise overlook critical environmental issues.

From Memes to Meaning: Serious Implications Behind Playful Campaigns

Beneath the lighthearted facade of bird-themed memes lies a pressing mission—to educate the public about biodiversity loss and climate change impacts. Despite Tourism New Zealand’s “100% Pure” branding, alarming statistics reveal that over 75% of indigenous species face extinction risks. Rivers continue to suffer ecological degradation, highlighting the urgent need for systemic changes.

Forest & Bird actively engages in legal battles and political advocacy to hold corporations and policymakers accountable. Their realistic outlook emphasizes individual responsibility, encouraging people to contribute meaningfully to conservation regardless of scale. By reframing challenges into actionable opportunities, the organization fosters optimism while addressing harsh realities head-on.

Uniting Travel and Conservation: A Symbiotic Relationship

Travel presents a paradoxical relationship with conservation; while flights generate significant emissions, immersive experiences often inspire travelers to prioritize environmental protection. Recognizing this dynamic, Forest & Bird partnered with The Intrepid Foundation to bridge gaps between tourism and sustainability.

This collaboration allows visitors to engage directly with conservation work during their journeys. Donations collected through these interactions support vital initiatives, creating tangible links between exploration and preservation. One such supporter, Laurel, expressed her gratitude mid-trip, donating NZ$50 to express appreciation for New Zealand’s natural beauty. These contributions reflect shared values rooted in respect for nature and a desire to leave lasting positive impacts.

Nature’s Symphony: Birds as Sentinels of Ecosystem Health

Birdsong serves as a natural barometer for environmental well-being, signaling safety and balance within ecosystems. According to Forest & Bird representatives, hearing birds chirp evokes primal reassurance, calming human nervous systems. This auditory cue underscores the interconnectedness of all living beings within Earth’s vast web of life.

While the Bird of the Year competition may highlight individual species, its broader impact unites diverse communities around common goals. Thousands rallying behind conservation demonstrates collective power, proving that even playful activities can yield profound outcomes. As participants vote for their favorite feathered friends, they simultaneously cast ballots for a healthier planet.