Adventure Travel
Rebuilding Hope: A Year After the Noto Peninsula Earthquake
2025-02-28

In the early moments of 2024, a powerful earthquake struck the picturesque Noto Peninsula in central Honshu, Japan. This tremor, which measured 7.5 on the Richter scale and 7.6 on Japan’s shindo intensity scale, brought devastation to the region. The quake, followed by a tsunami that reached heights of over 21 feet, resulted in more than 500 fatalities and extensive damage to over 107,000 homes. Despite the tragedy, communities like Nanao have shown remarkable resilience. One year later, tour guide Kaho Shoji is sharing her personal experiences as part of a new coastal tour aimed at promoting recovery and cultural heritage.

The Day Everything Changed

On a chilly afternoon in early January 2024, in the quaint city of Nanao, located on the Noto Peninsula, the ground began to rumble unexpectedly. For Kaho Shoji, a seasoned tour guide, this was initially just another minor tremor common in earthquake-prone Japan. However, minutes later, at 4:10 PM, the true magnitude of the event became clear. The main shock hit with such force that standing upright became impossible. Branches snapped and fell, and the roar of nature overwhelmed the scene. Fortunately, Kaho and her family, who had gathered to celebrate the New Year, escaped harm. Yet, the disaster left an indelible mark on the region.

The earthquake and subsequent tsunami wreaked havoc on Ishikawa Prefecture, a predominantly rural area where many residents are elderly. Over 107,000 homes were damaged or destroyed, and more than 500 lives were lost. The impact was profound, especially considering that over 30 percent of the population is over 65 years old. Recovery efforts have been ongoing, with communities rallying together to rebuild and restore normalcy.

A Path Forward

One year after the disaster, Kaho Shoji is playing a pivotal role in the region's recovery. She has collaborated with Walk Japan to develop a new four-night tour called "Onsen Gastronomy: Noto," set to launch in April 2025. This tour aims to highlight the peninsula’s natural beauty, rich culture, and resilience. As our group of eight prepares for a coastal stroll, Kaho shares her story, offering a glimpse into the strength and spirit of the local community. Her narrative serves as a testament to the enduring human capacity to rebuild and thrive, even in the face of adversity.

From a journalist’s perspective, this story underscores the importance of community resilience and the power of tourism in aiding recovery. By sharing their experiences and showcasing their heritage, the people of Nanao are not only rebuilding their lives but also preserving their cultural legacy for future generations. It is a reminder that even in the darkest moments, there is always hope and a path forward.

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