The island of Hawaii, often referred to as the Big Island, is renowned for its vibrant cultural tapestry. Among the most celebrated events on this tropical paradise is the Merrie Monarch Festival, an annual extravaganza held in Hilo. This year’s festivities will take place from April 20 to 26, offering a week-long homage to Hawaiian heritage and commemorating King David Kalākaua, affectionately known as the Merrie Monarch. The festival features world-class hula performances, a grand parade, and a showcase of traditional arts and crafts.

Experience the Heartbeat of Hawaiian Culture

Origins Amidst Economic Struggles

In the early 1960s, the island of Hawaii faced significant economic challenges. A devastating tsunami in 1960 wreaked havoc, destroying hundreds of homes and businesses. Coupled with the decline of sugar plantations across the state, the local economy was in dire need of revitalization. Tourism had yet to become the thriving industry it is today, prompting the inception of the Merrie Monarch Festival in 1964. Initially designed as an economic booster, the festival struggled to gain traction in its early years.However, by the 1970s, the event underwent a transformation that would define its legacy. The inclusion of hula competitions not only attracted more visitors but also aligned perfectly with the burgeoning "Hawaiian Renaissance." This period marked a renewed embrace of Hawaiian cultural identity, where traditions were rekindled and celebrated with fervor.

King Kalākaua: Champion of Hawaiian Arts

The festival's namesake, King David Kalākaua, played an instrumental role in preserving and promoting Hawaiian culture during his reign from 1874 to 1891. Known for his profound appreciation of the Hawaiian language and arts, the king championed the revival of hula, which had been banned in public since 1830 due to American missionaries deeming it immoral. Kalākaua famously referred to hula as "the language of the heart," highlighting its significance to the Hawaiian people. His coronation celebration in 1883 and his 50th birthday party in 1886 at ‘Iolani Palace in Honolulu showcased hula performances, reinforcing its cultural importance. Today, visitors can explore the historical significance of these events by visiting the palace, the sole royal palace in the United States.

A Modern Celebration of Tradition

As the 2025 Merrie Monarch Festival approaches, attendees can anticipate a blend of free and ticketed activities. The highlight remains the three-night hula competition, featuring both soloists and groups. For those unable to secure tickets, live streams are available on the festival's official website. Beyond the competition, the festival offers a myriad of complimentary attractions.Local hula schools present captivating performances, showcasing both contemporary and ancient styles of dance. The pinnacle of the festival is the Royal Parade on April 26, commencing at 10:30 a.m. This spectacle winds through downtown Hilo, featuring a royal court, elaborate floats, marching bands, and equestrian displays.The Arts & Crafts Fair, spanning from April 23 to 26, provides a platform for over 150 Hawaiian artists and creators. Visitors can peruse and purchase a diverse array of goods, from exquisite jewelry to artisanal skincare products and fragrant leis. Culinary delights await, including malasadas, Portuguese-inspired donuts that have become a staple of Hawaiian cuisine.

Beyond the Festival: Exploring the Big Island

For those eager to extend their adventures beyond Hilo, Volcano Village offers a serene retreat approximately 40 minutes away. This artistic town serves as the gateway to Volcanoes National Park, home to the world's largest active volcano. Travelers arriving via inter-island flights land at Hilo International Airport, conveniently located just five minutes from the festival grounds. Alternatively, Kona International Airport facilitates mainland arrivals, situated roughly 90 minutes from Hilo by car.The Merrie Monarch Festival encapsulates the essence of Hawaiian culture, inviting participants to immerse themselves in a rich tapestry of history, art, and tradition. Whether attending the festival or exploring the broader allure of the Big Island, visitors are sure to leave with unforgettable memories and a deeper appreciation for the unique heritage of Hawaii.