The coastal regions of Morocco are witnessing a significant rise in surf tourism, bringing both opportunities and challenges for the local communities. A key advocate for cultural preservation amidst this growth is Bella, who passionately suggests integrating Indigenous Amazigh traditions into the tourist experience. Instead of offering globally ubiquitous meals like avocado toast, he encourages serving local delicacies such as Amlou with Moroccan pancakes to keep the cultural essence alive. This culinary approach not only celebrates the region's heritage but also distinguishes Moroccan surf destinations from others worldwide.

Sustainability remains a critical concern as the industry expands. Nour-Eddine Sallouk, president of Surfrider Foundation Maroc, highlights the increasing issue of marine litter along the southern Atlantic Coast. The influx of tourists has led to a surge in waste production, exacerbated by inadequate waste management systems in the towns. Sallouk calls for stronger governmental action to enforce environmental regulations, including the 2016 plastic bag ban that often goes unheeded. Moreover, he advocates for shared responsibility among surfers, urging them to adopt eco-friendly practices such as using reusable bottles and supporting environmentally-conscious businesses like Surf Maroc, which has eliminated single-use plastics entirely.

As surf tourism continues to flourish, managing crowd congestion at popular surfing spots becomes imperative. In places like Imsouane, the growing number of surf school participants can make the waves crowded and potentially hazardous. Local stakeholders propose solutions such as limiting the number of surf schools or allocating specific time slots for their operations to ensure fair access for all. Despite these challenges, locals express gratitude towards visiting surfers for boosting the economy, transforming once quiet fishing villages into vibrant communities. By embracing sustainable and culturally-sensitive tourism practices, visitors can contribute positively to shaping a better future for Morocco's coastal regions.