A significant transformation in the appearance of Air New Zealand's workforce is on the horizon, as the airline unveils an innovative collection of uniforms designed by renowned fashion creator Emilia Wickstead. This stylish ensemble, set to grace approximately 6,000 employees globally, incorporates exclusive hand-painted motifs crafted by Māori artist Te Rangitu Netana. These designs not only reflect the cultural essence of Aotearoa but also celebrate the artistic evolution of traditional Māori tattoos into a globally admired art form.

These new uniforms serve as more than mere attire; they are a vibrant expression of national identity and pride. Featuring striking prints and vivid colors, the collection includes elegant dresses adorned with intricate kōwhai patterns and versatile shirts embellished with purapura whetū designs. Each piece is thoughtfully crafted to empower the wearer and evoke a sense of dignity and honor. According to Wickstead, the design process was deeply personal, driven by a profound respect for New Zealand's unique heritage and natural landscapes. The uniform aims to narrate a compelling story about the nation's rich cultural tapestry while fostering a spirit of unity among its people.

The introduction of these uniforms marks a pivotal moment for Air New Zealand, symbolizing the airline's commitment to innovation and cultural preservation. CEO Greg Foran emphasizes that this initiative transcends the conventional concept of uniforms, becoming a tribute to the company's workforce, traditions, and core values. With plans to conduct onboard trials starting May 2025 and full implementation by 2026, the airline anticipates that these uniforms will inspire pride not only in those who wear them but also in all who encounter them. Ultimately, this project highlights the power of design to unite communities, celebrate diversity, and promote cultural awareness on an international stage.