Latin Trails and Illa Experience Hotel are championing a transformative approach to tourism in Ecuador, moving beyond mere travel to foster meaningful engagement and community upliftment. Their initiatives, particularly the NESTS program and partnerships with San Marcos artisans, exemplify a dedication to empowering local talent and preserving cultural heritage. By integrating education, economic opportunity, and authentic cultural exchange, they are crafting a model where tourism actively contributes to the regeneration and prosperity of host communities.
This innovative philosophy posits that travel can be a powerful force for good, enriching both visitors and locals alike. Through vocational training in culinary arts and direct support for traditional craftsmanship, these organizations are not only providing invaluable skills and income but also nurturing a deeper appreciation for Ecuadorian identity. This forward-thinking vision seeks to ensure that the benefits of tourism are widely distributed, cultivating a sustainable and responsible travel ecosystem.
Empowering the Next Generation of Hospitality Professionals
The NESTS program, an initiative by Latin Trails and Illa Experience Hotel, is dedicated to cultivating young talent in the culinary arts. It offers a unique opportunity for aspiring chefs from rural and underserved regions of Ecuador to receive comprehensive training and mentorship in Quito. Participants gain practical experience and theoretical knowledge, preparing them for successful careers in the hospitality sector. The program also encourages graduates to apply for initial seed funding to launch their own culinary ventures, fostering entrepreneurial spirit and promoting knowledge transfer within their communities.
Launched in 2023, NESTS is designed to resemble a nurturing environment, much like a bird's nest, for emerging culinary stars. The program, located in a high-point area of the hotel, symbolizes this upward trajectory. A rigorous selection process evaluates not only cooking proficiency but also personal attributes such as character, resilience, teamwork, and an indispensable passion for food. Interns receive accommodation, meals, and a salary, engaging in a structured daily routine that balances academic study with hands-on practice. The program's core aim is to equip these young individuals with the expertise and confidence to return to their hometowns and contribute to local economic development by sharing their newly acquired skills and potentially starting their own businesses. After a brief pause, NESTS resumed in 2025 with new interns, including Anthony Cox, highlighting the program's ongoing commitment to nurturing future culinary leaders.
Revitalizing San Marcos Through Artisanal Collaborations
The partnership between Illa Experience Hotel and the artisans of San Marcos is a cornerstone of regenerative tourism in Quito. This collaboration seeks to highlight the rich cultural tapestry of the San Marcos neighborhood by integrating local craftsmanship into the tourist experience. Travelers are invited to participate in hands-on workshops, engaging directly with artisans and gaining profound insights into traditional Ecuadorian crafts. This direct engagement ensures that tourism revenue flows directly to the artisans, supporting the preservation of their heritage and traditions while offering visitors an authentic and immersive cultural journey.
San Marcos, renowned for its vibrant culture and skilled artisans, has found a new spotlight through this initiative. The hotel actively promotes the neighborhood, encouraging guests to explore its charm and discover unique treasures. Through interactive experiences, such as weaving toquilla straw hats or making traditional Ecuadorian desserts, visitors connect with the heart of Ecuadorian identity. This model has significantly impacted the local economy, with participating artisan families earning substantial direct income. Beyond financial benefits, the collaboration has elevated San Marcos as a must-visit cultural destination, drawing visitors to its historic streets, charming cafes, and captivating galleries. This deep integration of local culture into the tourism offering ensures a mutually beneficial relationship, where authentic experiences generate direct support for the community.