Princess Cruises recently announced a significant leadership change, promoting Carmen Roig to the role of Senior Vice President of Sales. This strategic move aims to bolster the company's sales initiatives, enhance consumer engagement, and reinforce vital relationships within the travel trade sector. Roig's tenure at Princess Cruises, commencing in 2022 as Vice President of Sales, has been marked by substantial advancements in sales strategies, including the introduction of novel promotional frameworks and bespoke tools designed to empower travel advisors. Her extensive experience, spanning over four decades in the dynamic cruise industry, positions her as a pivotal figure in driving the brand's continued success and expanding its global footprint.

This elevation recognizes Roig's profound impact on the organization, particularly her ability to cultivate a high-performing team and foster robust partnerships. Her strategic vision and unwavering commitment to innovation have been instrumental in shaping Princess Cruises' sales landscape, ensuring the company remains at the forefront of the competitive cruise market. The promotion underscores Princess Cruises' dedication to nurturing talent and leveraging seasoned expertise to achieve its commercial objectives and deliver unparalleled cruise experiences to its diverse clientele.

Carmen Roig's Transformative Impact on Princess Cruises' Sales Strategy

Carmen Roig's promotion to Senior Vice President of Sales at Princess Cruises marks a pivotal moment, recognizing her significant contributions since joining in 2022. As Vice President of Sales, she revolutionized North America Trade Sales, Trade Marketing, Inside Sales and Service, and International Sales across Europe and South America. Her strategic initiatives included introducing innovative promotional platforms, creating bespoke tools for travel advisors, and expanding earning opportunities within the trade, all of which have invigorated the company's sales performance and strengthened its market position. Roig's leadership has been characterized by her passion for cultivating strong trade partnerships and empowering her team to excel, demonstrating a clear vision for growth and enhanced brand presence.

Throughout her tenure, Roig has been a driving force behind Princess Cruises' efforts to energize its trade relationships and advance its sales strategies. Her ability to build an exceptional team and foster a culture of ownership and collaboration has been widely praised by senior leadership. The new role as Senior Vice President of Sales will allow her to further leverage her extensive experience and strategic acumen to deepen engagement with travel advisors, introduce more consumers to the Princess Cruises brand, and continually inspire her team to achieve new heights. Her dedication to fostering innovative solutions and maximizing earning potential for partners underscores her commitment to the mutual success of Princess Cruises and its valued travel advisor network.

A Distinguished Career: Four Decades of Cruise Industry Expertise

Carmen Roig's illustrious career in the cruise industry spans more than forty years, providing her with an unparalleled depth of knowledge and a respected standing as a sales, marketing, and community leader. Her journey began in 1981 at Carnival Cruise Line, where she laid the groundwork for a distinguished career. Over the decades, she held senior sales and marketing roles at prominent organizations such as Costa Cruises, Azamara Club Cruises, and Crystal Cruises, each experience further honing her expertise and expanding her strategic capabilities. This rich background has equipped her with a comprehensive understanding of the market dynamics, consumer preferences, and intricate operational aspects of the global cruise sector, making her an invaluable asset to Princess Cruises.

Her extensive experience has been instrumental in her success at Princess Cruises, where she has consistently delivered impactful results and driven significant advancements in sales and trade relations. Roig's promotion is a testament to her enduring dedication, innovative approach, and profound influence within the industry. She expresses immense honor in her expanded role, reiterating her commitment to supporting travel advisor partners and elevating Princess Cruises' presence. Her vision includes continuously providing cutting-edge tools, creating greater earning opportunities for partners, and ensuring guests enjoy unforgettable cruise experiences, reinforcing her legacy as a transformative leader in the cruise industry.