La Concha Resort, a historical icon of elegance nestled on Condado Beach, has embarked on an exciting new chapter by officially joining Marriott's prestigious Autograph Collection. This strategic move is not merely a rebranding initiative, but a profound metamorphosis that skillfully intertwines the resort's rich legacy with contemporary opulence. The integration into the Autograph Collection not only broadens La Concha's global visibility through Marriott Bonvoy but also injects fresh vitality into its position within the competitive landscape of lifestyle hotels worldwide. This marks a pivotal moment for the resort, as it continues to captivate guests with its unique blend of timeless charm and cutting-edge hospitality.

The transformation of La Concha is comprehensive, touching every aspect of the guest experience, from innovative culinary offerings to luxurious accommodations and expanded wellness amenities. The iconic shell-shaped structure, a recognizable silhouette since the 1950s, has been revitalized, notably with the introduction of Levant, the inaugural Puerto Rican venture by Michelin-starred Chef Michael White. Beyond this signature dining experience, guests can explore Tekka Bar for a vibrant hand-roll and sake experience, and anticipate the opening of AQA Oceanfront, a new restaurant offering three meals with breathtaking ocean views. The newly designed Suite Tower now boasts 238 sophisticated suites, each featuring spacious living areas, elegant marble bathrooms, private balconies, and expansive ocean vistas. The resort's commitment to holistic well-being is evident in the debut of Elemara Spa & Salon, which includes hydrotherapy circuits and a serene yoga deck, alongside refreshed family programs and an invigorated nightlife scene, ensuring a dynamic and enriching stay for all visitors.

For Marriott, La Concha represents a distinguished addition to a portfolio celebrated for its unique and individual properties, reinforcing the brand's reputation for curating exceptional hotel experiences. For Puerto Rico, this revitalization serves as a testament to the island's capacity to harmoniously merge its rich heritage with modern luxury, thereby solidifying its status as a premier global destination. For those who visit, the reimagined La Concha offers a compelling narrative of renewal—a property that, while retaining its classic architectural elegance, now delivers an unparalleled contemporary experience. With current rates beginning at an attractive $234 per night, La Concha provides exceptional value for travelers seeking to immerse themselves in the vibrant energy of San Juan.