In the heart of London's Covent Garden, a unique dining experience has emerged at Seven Dials Market. Pick & Cheese offers a sushi-style conveyor belt concept, but instead of traditional sushi, it features an array of British cheeses and artisanal pairings. Plates loaded with delights such as cheddar and tomato chutney, gouda and clotted cream fudge, and whipped goat’s cheese donuts glide past eager diners. This innovative approach to dining not only showcases local cheeses but also introduces patrons to flavors they might otherwise overlook. The restaurant operates on a color-coded pricing system, and special deals like an all-you-can-eat option on Wednesdays make it a must-visit for cheese enthusiasts. Reservations are highly recommended due to its popularity, and visitors should plan accordingly to fully enjoy the variety available.
Mathew Carver, the owner of Pick & Cheese, designed the restaurant to encourage people to explore unfamiliar cheeses. With over two dozen varieties rotating regularly on the 131-foot-long conveyor belt, customers have endless opportunities to discover new favorites. Carver’s vision was born out of his desire to break down barriers to trying expensive artisanal cheeses. By offering affordable portions, he invites diners to experiment without committing to large purchases. Alongside the cheese plates, complementary items such as bread, crackers, and salami provide palate relief, while European wines enhance the overall experience.
Beyond the conveyor belt, Pick & Cheese provides additional options for those seeking more substantial fare. Grilled cheese sandwiches and sharing platters cater to different appetites, ensuring no one leaves unsatisfied. For dessert, the Port & Stilton Affogato stands out—a decadent treat blending Stilton gelato, caramelized walnuts, and port wine. These offerings highlight the restaurant's commitment to innovation and quality, making it a standout destination in London's vibrant food scene.
Though Pick & Cheese is a trailblazer in London, similar concepts are emerging worldwide. In Amsterdam, Kaasbar offers a cheese train bar, while Nashville's Culture + Co. brings the idea to the United States. For those unable to travel abroad, there are still plenty of domestic options worth exploring. From America's oldest cheese shop in California to Ohio's "Little Switzerland," cheese aficionados can indulge in award-winning selections and natural wines close to home.
Visiting Pick & Cheese is more than just a meal; it's an adventure through flavor profiles and culinary creativity. Whether you're a seasoned cheese connoisseur or simply curious about expanding your palate, this restaurant promises something for everyone. Its inviting atmosphere and thoughtfully curated menu ensure that every visit is memorable, encouraging guests to return time and again to uncover new treasures from the world of cheese.